Having a strategy for pricing your services so that it sets you up for success is the only way to get off the hamster wheel of feast and famine. And I’m going to tell you how I do it.
Read MoreMy business has changed a lot during the years since I started the podcast. Actually, the business has been evolving for the last few years. And this kind of evolution can make for challenging business decisions. In this 100th episode, I talk about the evolution of the business, and the business decisions we’ve made, and how you can make business decisions while things are changing constantly.
Read MoreStrategy is such an elusive concept. Everybody means something different when they say it. If you're somebody coming in to deliver strategy, how do you know if you're delivering it at the right level for them? Well, that's what I want to talk about today. Because it doesn’t have to be so complicated as we make it out to be.
Read MoreJustina doesn’t believe that there’s a one-size-fits-all solution to your marketing, but she also believes that it doesn’t have to be complicated or overwhelming. In fact, she says over-complicating it is one way that leads to sucky marketing.
Read MoreWhat do you do to stay on someone’s mind? How do you continue to connect with people, learn more about them and what makes their business tick, and share more about yourself? Enter the killer outreach strategy.
Read MoreBeing able to attract and close clients is a fundamental part of any service business. If you can't do this, you won't have a business. So, how do you do this consistently and reliably? Through a combination of short and long-term marketing strategies.
Read MoreIf you’re working too many hours for too little money, I can pretty much guarantee you that at least 50% of the things that you do each week are probably not going to help you make any more money or work any less. Imagine if you could identify 50% of the things you were doing that aren’t helping you grow your business and you could just stop doing them.
Read MoreNo entrepreneur goes straight up the ladder to success. And no entrepreneur achieves success without investing in themselves. But how do you know what’s an investment in yourself and your business and what’s just spending money?
Read MoreA lot of people wonder, won’t shorter project timelines result in less valuable work for the client? Not only is that not true, but it’s actually the exact opposite. We have found that you can deliver more value in less time. If you play your cards right. Today I’m going to tell you why.
Read MoreDo you feel stuck charging low prices for your work? Do you feel like people around you just don't ever want to pay more than you're asking for? Well, that may be because you are stuck thinking about yourself and pitching yourself as a freelancer. If you want to charge higher and higher prices–those premium prices that everybody's talking about–then you need to evolve from a freelancer into an expert.
Read MoreAfter many years in business, many nights stressing about money, and lots of personal work to shift how I felt about that security I was chasing, I have come to a very different conclusion about what it means to feel financially secure. What I’ve realized is that it’s not about how much money you’re making in a month or in a year, or even how much money you have in the bank. None of those things is going to make you feel secure if you don’t know how to generate money.
Read MorePeople tell us that building an entire brand in one to three days is impossible because they have no idea how long it’s going to take to do their brilliant creative work. I get it. Steve used to spend upward of 60 hours on just a logo. But we’ve honed our process and we deliver high value for our clients. And I know you can do it too. So how do you deliver for your clients and maintain boundaries on your time so your business is actually profitable?
Read MoreProductizing your services is a hell of a great way to run a business, make better money and live a more sustainable life. But like any business model, there are constraints. Where are those constraints? And what value or opportunities might be left on the table when you productize?
After listening to Rochelle Moulton and Jonathan Stark talk about productized services on their podcast, I knew I had to invite them over to dig into it some more. We’ll talk about constraints of the model for a small agency and where we’ll have to agree to disagree.
Read MoreI am avidly against retainer clients for small agency owners. In this episode, I tell you exactly why I think they give a false sense of security and are the absolutely wrong strategy to implement if you want more profit and more freedom in your life.
Read MoreWhen you want to make more money without working more hours, what’s the first thing you think to do? You focus on the money. You raise your prices or you bring on more clients, maybe even both. But when you focus on the money, it can actually end up being the reason you get stuck working all the time without making enough.
Read MoreI’m sharing how we turned the long, laborious, awful sales process that most small agencies go through to try to close a client into a simple 15 minute conversation and we close people on the spot.
Read MoreWhat does shifting from the old default model of working with clients to using the No BS Agency model actually look like? Super badass business owner Jennifer Anastasi is here to tell us. In this episode, she reveals how she implemented the model that changed everything for her — from projects that dragged on for six or nine months at a time to projects that were delivered in just a couple of days intensive.
Read MoreWhen I tell people that we have eliminated the revisions process and that clients accept our deliverables without revisions, they’re both amazed and highly skeptical. Today I’m letting you in on how we do this and how it’s not just a better path to creating a more profitable business, but it’s a better path with better results for your clients too.
Read MoreWhat’s the BS that we eliminated when we say “No BS”? That’s what we’re talking about today, plus how we were able to do it without duplicating work or sacrificing quality.
Read MoreIn the creative agency space, almost everyone follows a long proposal writing process in order to win a client. It’s all well and good if you close the sale. But if you don’t, all that time spent writing a proposal for one client is lost. I knew I had to stop spending so much time and energy writing proposals for clients who were never going to close. So I quit doing proposals for free. And you can too.
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