E. 99: What is Strategy? And Why Does It Feel So Hard and Elusive?

Do you do graphic design or do you do branding?

Do you do visual branding or do you do strategic branding?

Do you do brand strategy? Do you even know what strategy is?

Strategy is such an elusive concept. Everybody means something different when they say it. 

And if you're somebody coming in to deliver strategy to your clients, how do you know if you're delivering it at the right level for them?

Well, that's what I want to talk about today. Because it doesn’t have to be as complicated as we make it out to be.

So, what is strategy and how do you get good at it?

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Tune into this episode to hear:

  • What strategy really is and why it’s not as complicated as people think it is

  • Why you shouldn’t use the word strategy with your clients

  • Why you need to keep learning tools and building experiences to craft thoughtful, well-tailored strategies for your clients

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Pia Silva