E. 101: My 50-25-25 Pricing Formula to Profit And Freedom
How do you determine the prices you charge for your services?
Do you give yourself an hourly rate and estimate how many hours a project will take to build a quote? Or do you just charge hourly and make less money if the project takes you less time?
Or do you try to figure out what the client is willing to pay, or what your competitors are doing, and price the project from there?
Whatever the formula you use, if your goal is just to charge as much as possible to as many clients as possible, you might actually be putting yourself at a disadvantage and setting up your business for failure.
Having a strategy for pricing your services so that it sets you up for success is the only way to get off the hamster wheel of feast and famine.
And I’m going to tell you how I do it.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How focusing on top-line revenue instead of profit sets you up for failure
Why you should focus on profit before you think about scale
My formula for setting your prices to give you real freedom in your business and your life and why it works
