There are three things that most people are looking for when they come to us: Profit, Freedom, and Ease. And we can teach them all of our strategies, tactics, and action plans to make that happen. But none of it will work unless they make some critical mindset shifts. Today, we're talking about the shifts you need to make when you think about profit.
Read MoreWhat makes messaging stick? I’m digging into that question with marketing and communications expert, Ben Guttmann. Plus we’ll talk about his experience of growing and selling an agency, and the opportunities that have opened up as a result.
Read MoreBuilding an Authority Machine that produces results takes time, effort, and consistency. That might sound discouraging, but I actually think it’s part of what makes an Authority Machine such an impactful asset for your business. So I’m going to explain why “how long does it take,” is the wrong question.
Read MorePeople often get stuck with the thought that they don’t have anything new, unique or interesting to add. Others feel like an imposter and not successful “enough” to share their point of view. But there’s a big secret that no one knows and almost everyone has a hard time understanding when they first get going on building their Authority Machine.
Read MoreThe reason I love teaching people how to build an Authority Machine is because I have personally experienced just how much financial independence and freedom the Authority Machine grants you. In this episode, I share how an Authority Machine can give you the freedom and independence you want.
Read MoreInside the No BS Mastery program, we talk about building an Authority Machine as the third phase of building a No BS Agency. So this month, I’m going to tackle the most common questions I get about it, starting with, “What is an Authority Machine, anyway?”
Read MoreNo BS Mastery student turned coach, Sara Chambers, talks about ditching proposals, committing to the No BS process even through bumpy times, and how she’s been able to up level her business since joining the program.
Read MorePresenting your work to a client is always a little nerve wracking. So when I tell people that we do entire branding projects in one-to-three day intensives, their biggest question is, “What happens when the client hates the work?” Let’s break this down.
Read MoreCan you actually do quality work, bespoke custom brands and websites and amazing copy in a 2-day intensive? For real?
Read MoreIntensives are a core piece of the No BS model that I talk about on this podcast and inside our No BS Agency Mastery program. But a lot of people have preconceived notions about what intensives are and what they aren't.
Read MoreChris Do is a major name in the industry with a massive following across social media and YouTube. And while we have very different philosophies about scale and how we work with clients, there actually is a lot of overlap between Chris’s methodology and the No BS way.
Read MoreToday, I want to talk about why networking may not have worked for you in the past and what you can do to change your approach so that when you make the effort to connect with people, it really will translate into prospects and sales.
Read More“How do I get leads?” It’s the million dollar question every business owner asks. And finding leads is probably the biggest challenge they face. In this episode, I’m going to pull back the curtains and dive deep.
Read MoreDo you dread being salesy? If the idea of asking people to buy from you makes you nervous, this one’s for you. My guest, Marsha Shandur, explains how storytelling takes the ick out of making sales, through “ethical persuasion.” No tricks, no gimmicks, no bait and switch.
Read MoreAs you’re growing a business, it’s easy to feel like you’re never doing enough, you’re never doing it right. And that can take a toll on your self-esteem. Today, I want to talk about separating the state of your business from your sense of self-worth, and how to show yourself some love, even when things aren’t perfect.
Read MoreIn the first episode of this series, I introduced the love bank, or as I call it, the trust bank — that is the bank of goodwill that you build with anyone that you’re in a relationship with, clients included. Last week, I talked about different ways you can make deposits into that bank to strengthen your relationship with your clients so that they love and trust you. In this episode, I’m tackling the other side of that coin: withdrawals.
Read MoreWho doesn't want their client to love them and all the work that they do? This month we are talking about client love and the idea of a love bank. In this episode, I talk about what it looks like to make deposits and the easiest ways to make deposits into your client's love bank so that they are overflowing with trust and your clients love working with you.
Read MoreFebruary is all about showering the people you love with affection. On that note, I wanted to talk this month about something called the “love bank” and how we can apply it to any of the relationships in our lives, including with our clients.
Read MoreI’m excited to introduce you to Kelly O’Connell, a shining example of what’s possible for any small branding agency. When she started with the Mastery program, Kelly had barely started with her agency. She’s made amazing leaps and bounds since then, and we’re going to dig into her journey in this episode.
Read MoreBeing seen and hired as an expert is the holy grail. It's how you get paid top dollar. It's how you work with clients in a way where the project is easy, where they trust you, where they go along with your work. But it's the opposite of what we've all experienced when we first started our businesses. So what does it take to be seen as an expert, a trusted advisor, to really be seen as a professional so that clients really listen to you and take your direction?
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