E. 234: How To Be Seen as an Expert: Niching

Picking a specific audience to speak to is a fast track to being seen as an expert.  Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.

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Pia Silva
E. 233: How To Be Seen As An Expert: Your Process

 When you sell anything creative, a client is hiring you to create something custom and new for them, that  they’re going to love and that will help them get closer to their goals. That requires a leap of faith. It's no wonder that prospects are scared about taking a leap of faith and spending large sums of money on hiring us. So how do they end up trusting us enough to buy?

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Pia Silva
E. 230: How to Take Smart Calculated Risks to Grow Your Business

We’ve all let chances slip by because of fear at one time or another. Maybe you’ve avoided making an investment in your business because you just couldn’t be sure it would work out so why take the risk? Let’s talk about how to stop letting fear control your decisions, so that you can take smart, calculated risks that will actually move the needle forward in your business.

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Pia Silva
E. 228: The Key to Financial Freedom

The majority of the people I talk to worry about money. And I’ve been there too. I’ve been scared with $40,000 in debt and I’ve been scared with $40,000 in the bank and clients rolling in. Everybody who works for themselves feels this way at some point. Let’s talk about why we feel that anxiety and how to free ourselves from that feeling.

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Pia Silva
E. 226: Be a Great Boss To Yourself

Getting away from bad bosses may be one of the reasons you started your own business in the first place. But it is all too easy to end up treating ourselves horribly. Let’s talk about how to be a great boss to yourself so you can have the freedom and ease you set out to find.

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Pia Silva
E. 221: The Power of Having Clear Boundaries With Clients

Things often go off the rails when you can’t communicate and maintain clear boundaries with clients. That’s when you get scope creep. That’s how everyone ends up unhappy, you and your clients. Let's talk about how to have clearer boundaries for yourself and your business and how to communicate those to your clients.

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Pia Silva
E. 220: The Great Thing About Boundaries

Whether it’s saying no to a casual invite to an event you’d rather not attend or holding firm to your boundaries in a professional setting, having and communicating clear boundaries can be stressful. But it is absolutely vital to your business for you to develop this skill. 

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Pia Silva