E. 234: How To Be Seen as an Expert: Niching
Picking a specific audience to speak to is a fast track to being seen as an expert.
Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.
We've been talking about how to be seen as an expert by your prospects and clients — even before you’ve built authority online. In this episode, I’m talking about niching. I’ll explain what it really means and share the biggest mistake I see people make.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
The best time (and the worst time) to commit to a niche
How to pick a niche (the No BS way)
Why having a niche helps you build authority fast
How a niche helps you stand out to prospects
