E. 34: Building an Audience and a Sustainable Business From Your Creative Work with Steve Wasterval
Merry Christmas Eve, everyone!
I hope you’re enjoying your holidays—whatever you celebrate (or don’t celebrate!)
Steve and I didn’t celebrate holidays for years but now we’re all about the holiday spirit so I hope you’re getting some R&R right now.
Last week, things got personal when I had part one of my interview with my partner in business and in life, Steve Wasterval. We talked about our origin story as a couple and as collaborators.
We also dug into all kinds of stuff about his evolution from a creative who gave his paintings away, never signed them and didn’t have any knowledge of—or desire–to sell his art to being someone who is actively building a career as an artist.
This week, I’m continuing the conversation with Steve but we’re going to focus more on how he’s building his art career. We’ve applied a lot of the Badass Business strategies that I teach entrepreneurs to his art business and it’s had a huge impact!
Stay tuned because I’ll be back with part three of my convo with Steve where we’ll discuss the building of Wasterval Design and get Steve’s perspective on the whole thing for the first time EVER!
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How Steve is building his art career and the badass business strategies we’ve applied to his art business
How Steve builds his email list and what he uses as his lead product
How Steve decided to niche down and the growth he’s seen in his art business
