E. 35: The Evolution of Worst of All Design and Steve Wasterval's Perspectives on the Business Side of His Creative Work
Happy New Year’s Eve everyone and Happy New Year if you’re listening to this later!
Welcome to the third and final installment (for now!) of my interview with my hubby and business partner, Steve Wasterval.
In part one, Steve shared the mindset shift going from an artist to an artist who makes a sustainable living with his art through
In part two, we talked about how to build an audience and sustainable business from your creative work.
Today, we’re going to focus on our company, Worstofall Design, and how we evolved from trying to build a classic agency model business to the intensive model we have today. This model makes us a lot of money through short, intensive projects and gives us the freedom we crave to spend time doing all the other things we love to do!
Obviously, I am talking about this all the time but Steve will share his perspective on the journey as the creative, times that he was resistant to the changes I was trying to implement, which I’m sure any creatives listening will be able to relate to, and how and why he evolved and shifted to embrace this model and really sees it as the key to being able to be the free, creative artists that he wants.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
Steve’s perspective as the creative in our partnership and how that dynamic plays out in how we work together
Looking at our habits in life, business and creative life and determining if they serve us or not
How implementing business and marketing strategies into a creative business actually opens you up to doing so much more with your creativity—without limitations
