E. 33: The Journey From Being an Artist to Being an Artist Who Makes a Living With His Art with Steve Wasterval

I hope you are all snuggled up and ready for this holiday season. I don’t know about you but that’s how I’m doing the holidays this year. Just keeping it low key and easy. I’m definitely bummed that we can’t travel and see family. I’m sure you are, too.

Every year, we usually go see my big family down in Virginia. We have 30-something people at these gatherings. I help my Abuela make empanadas. We play games. My uncle Carlos tries to get us to do karaoke (it never works) but it’s still really fun.

I’m sad to miss out on all of that—especially because my son is almost three and he’s finally at an age where he can enjoy hanging out with the other kids and I don’t have to carry him around all the time.

BUT, hopefully we’ll do that next year. Steve and I are all about the deep chill in life right now anyway so we’re kind of excited to just have lots of comfort foods and warm beverages.

In honor of this time of year, I thought I would do something a little different from my other conversations and bring you in my world a little bit. I’ve been meaning to do for awhile which is why I’m happy to have my most special guest on this podcast—my partner in business and life, my source of inspiration, my biggest supporter—often my nemesis and biggest obstacle—and my all around favorite person, Steve Wasterval.

Find this episode for free on your favorite podcast player.

Here’s the painting Steve gave me when we met. Nope, no signature!

Tune into this episode to hear:

How Steve and I met and how we started collaborating
Steve’s experience over the years going from an artist who never went to art school
How Steve was raised to ignore marketing and branding—and how he’s grown to really enjoy and value these skills
Why he’s now on a mission to help other artists bring more marketing and branding into their work to grow their business