E. 117: Where and How to Start Your Authority Machine When You're Starting From Scratch
If you want to build your authority, but you have zero posts and no online presence, where do you even start?
Last week, I talked about the difference between networking and outreach and building your authority as two different marketing mechanisms for getting clients and building your business. I talked about when you should be doing outreach and when you should build authority, and how there’s a time in between when there’s a lot of overlap between the two.
So if you’re at that point where they start to overlap, and you’re ready to start building your authority machine, what’s the first thing you should do?
This is always a hot topic in the No BS Agencies Mastery program, and in this episode, I’ll walk you through exactly how and where to start.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
Why showing up and creating content isn’t enough
Questions to help you clarify not just your positioning, but your unique point of view
How creating core content with a clear point of view sets the foundation for consistent, strategic, intentional authority building
