E. 118: Building Your Authority Machine: What and When to Outsource
Building an authority machine that is going to send you high quality leads every single day takes a big upfront investment.
And one of the most time-consuming things is creating the foundational content that communicates all of your biggest ideas and your most important insights into your industry. That’s what’s going to make you an authority.
But creating enough content so that it will build your authority online and off can be challenging purely because there’s so much to do.
In the No BS Agency Mastery community, we’re always talking about when and how to outsource content creation. When should you hire copywriters or ghost writers? When does outsourcing help, and when does it actually do more harm than good?
So today, I’m sharing what I think works and doesn’t work when it comes to outsourcing content creation, how you can leverage other people’s time to help you build your business, and when it really has to be you, in your own words.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
Why you have to be the one laying the foundation with your unique ideas and perspective
How creating content will help you refine and articulate your thoughts and processes
When to outsource, and how to do it effectively
