E. 116: Networking or Authority Building: Where Should You Focus
Being seen as an authority can make sales so much easier.
So of course it seems like something you should invest your time in as soon as possible.
It can be really hard to attract and close clients when you have no authority in the world, when people don’t know who you are, and they don’t know, like, and trust you.
But building authority takes time.
So when is the right time to spend your time and energy building your authority? And when should you focus on short-term marketing efforts like networking that are going to bring sales in the door quickly?
This has been a hot topic inside our community in No BS Agencies Mastery, and it’s what we’re digging into today.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How to prioritize networking and authority building depending on where you are in your business
The inverse relationship of outreach and authority
How to balance short and long-term marketing so your sales don’t drop off a cliff
