E 115: How to Start an Authority Machine: My Story
How do you build a business that is not constantly struggling to find clients?
That’s the million dollar question. And I believe I have the answer.
All month long, I’m going to share different ways that you can build your authority machine, so that you never have to look for clients again.
I talk about building an authority machine a lot because it is the third phase of the three-pronged approach of building a No BS Agency.
Building an authority machine is key because it’s the phase where we create systems and a strategy so that we are constantly being seen by more people, and they are able to see who we are, get to know us, get to love us, and most importantly, want to hire us and pay us.
And all of that can happen without you actually being in the room.
When you build an authority machine, you create an ecosystem and an environment where new people can come in every single day and get to know you really well, to even feel like you’re a friend. And it won’t take up any more of your time.
It’s the only way I’ve found to build a business that is sustainable and will bring in clients for the long term.
Today, I’m going to share a little bit about my own story and experience with building my authority machine.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
The very first decision I had to make to start building my authority
Why I had to get comfortable showing my face and owning my online presence
How I leaned on coaches and a community of peers for support
