E. 18: Leveraging Your Network for Profit, Where to Put Your Efforts, and the Alchemy of Building Relationships with Dov Gordon
Are you strategically networking to get clients?
If you’re just starting out, networking is a great short-term client-hunting strategy and one that I recommend often. But if you’re going out there and throwing spaghetti at the wall, hoping to connect with the right people by random, you might be wasting your time and effort.
Without a strategy, your networking efforts could possibly derail you from making progress and actually building your business in a smart and sustainable way.
To show your business who’s boss, anything you spend a lot of time doing needs to have some sort of bigger, long-term strategy behind it.
In today’s episode, I’m excited to speak with the master of leveraging relationships and turning them into profit with the boss of his business, Dov Gordon.
Dov helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry by building what he calls an alchemy network of highly vetted, ideal clients, and referral partners. He runs a number of these groups himself and he coaches consultants on how to start and run their own profitable alchemy network for consistent referrals.
Tune into this episode to hear:
A smarter way to leverage your network and time to build your business
How important it is to go all-in on a client-attracting strategy that fits YOUR personality
Whether putting yourself front and center in your branding is considered celebrity branding or just ‘the only way to show you’re an expert’
