E. 76: Hillary Weiss on Finding, Visualizing, and Showcasing the Thing That Makes You Special in the World
What’s holding you back from putting yourself out there, whether in articles, on social media, in videos, or just sending emails to your list?
If you’re waiting to be good enough, spoiler alert: you’re never going to be good enough until you start doing it.
Yes, you'll probably feel embarrassed by your earlier efforts and outputs. I feel the same way! But this is an unavoidable part of the journey on the way to mastery and finding that thing that makes us unique.
To chat about developing your unique voice and putting yourself out there online, among other things, I’m talking to Hillary Weiss.
Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio. She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more.
Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her one on one client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How Hillary built her copywriting experience into brand and positioning coaching
Why you want to work on your “position” before working on copy
How your unique process can help you develop mastery and communicate value in the marketplace
How to develop visual language that supports your brand
What effective content marketing can do for your business in the long term
