E. 57: Evelyn Powers on Evolving, Adapting, and Making Good Choices–in Business and in Life

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Are you evolving in your business? With your industry?

Or are you fighting it, scared to take the steps you need to take to build the business you know you want?

Sometimes it’s learning new skills, sometimes it’s learning new softwares.

It can be especially challenging when you’ve been in business for a long time and you’re ready to just know how things work. 

But really, that’s what business is — a constant evolution. And if you don’t get used to including the learning and evolving as part of the process, you may very well get stagnant and wonder why the business isn’t growing in the direction you want.

On today’s episode I’m excited to have badass business owner, and super badass woman that I have had the pleasure of working with over the last few years, Evelyn Powers.

Evelyn founded Design Powers 25 years ago, and her business has evolved from being a graphic design firm serving mid-sized companies and nonprofits with print work, to a web design firm for professional small businesses and entrepreneurs.

I’m excited to share her story of starting her business because she wanted to be home more for her two then-young children and how she’s evolved and grown over the years to keep up with the total transformation in the design industry from print to web. 

Today, Design Powers is in the midst of a complete rebrand to niche further in on small business creatives, founders and experts who have “legit” businesses, but uncommon and unconventional offers, and seek authority through excellence and conviction.

We talk about the need to evolve, the challenges that come up, and how if you want success, getting comfortable with evolving and adapting is critical.

Find this episode for free on your favorite podcast player.

Tune into this episode to hear:

  • The lessons about failure and breaking bad habits and making good ones Evelyn learned from quitting smoking in her 20s

  • Why she took the leap to taking on large web-based projects, and why now she’s narrowing her focus to work with creatives and “brands of conviction”

  • How balancing the relationship of time and price in your offerings helps you balance business and life

Learn more about Evelyn Powers: 

Learn more about Pia:

 
Pia Silva