E. 43: Lee Rowley–Getting Inside The Head of Your Clients, Finding The Words That Connect, and Why a Polarizing Voice Works and May Just Be What You Need
Ever felt like your marketing and copy was falling on deaf ears?
No clicks, no buys, no nothing. It sucks when a new product launch or campaign doesn’t go the way you want. Your sales fall flat and so does your spirit.
Of course, there’s another side to this: a world where you find the perfect words that connect with your clients by getting inside their head and they listen to every word you say and buy the things you make.
But how do you find the right words to use to get their attention?
Today’s guest is all about eavesdropping on your clients online. By learning the language they already use, it gives you insight into what will get their attention. It’s all about that specific language about a specific experience that your clients are thinking about that’s going to get them to notice you and listen to you when you speak.
Lee Rowley is The Emperor of Words. He’s also an odd duck. On one hand, he's one of the most sycophantically adored copywriters in the English-speaking world, revered for creating copy that subtly lingers in a buyer's mindspace until they HAVE to take action.
On another, he's a prolific spouter of quasi-Zen poppycock who knows all too well the sound of one hand clapping. And on a third hand (consider it an evolutionary spandrel), he's just a salty middle-aged sideshow clown keeping the Internet awash in guilty giggles. He'll teach you who your daddy is, that's for sure (and you'll probably be a better marketer, too).
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
What Lee wanted to be when he grew up (and, no, it wasn’t a copywriter)
All about Lee’s Avatar Immersion Method where you start by focusing on the customer and work backward instead of implementing the Hero’s Journey that many copywriters use
How to use Facebook groups to listen in on client pain points and use it in your copy
The mistakes you can make with using lots of different copy and how that breeds distrust in customers
