E. 214: Caitlin Lang on Being Ready to Embrace the No BS Way and How it Changed Her Business
I’m excited to share this conversation with a No BS Mastery star student. Caitlin Lang has been an absolute delight to have in our community and it’s been awesome to watch her take action and transform her business.
Today, she shares her journey from the dot com boom to working as a freelance brand designer, to embracing the No BS way after years of struggling with the default way of running a branding agency.
As the founder of Liquid Form Design and hype woman for other female entrepreneurs, Caitlin Lang crafts captivating brands and websites that give her clients the confidence to blast through their business goals.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
Why the intensives model was immediately appealing to Caitlin
The mindset shift that made a major difference in Caitlin’s client relationships
How committing to a niche has made getting referrals and doing outreach far easier and more fruitful
How Caitlin is learning to give herself more space and freedom in her schedule
What surprised Caitlin about the community aspect of joining the No BS program
