E. 211: The No BS Way: Retainers
A lot of small agency owners learned how to structure and run their businesses from the agencies they’ve worked at in the past.
But what if everyone's doing it in an inefficient, ineffective way?
That’s the conclusion I came to when we found ourselves deep in debt after following the default way things were done.
Now after over a decade of doing it the No BS way and teaching that method to hundreds of people, we've developed our own way of doing almost everything, and it's far from the default of proposals and pitch decks.
This month, I’m talking about some common things that we all have to do as agency owners, and the very different way that we do it inside No BS.
In this episode, I talk about the difference between the traditional retainers model and the No BS way of doing retainers.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How traditional retainers give small agency owners a false sense of financial security
Why retainers are so prone to creating burnout for agency owners
Three rules for handling retainers the No BS way
