E. 208: Don't Do This: On Niching
All this month, I’m talking about some of the most common and frequent mistakes I see people make in their one-to-two person branding agencies.
Today, I want to talk about choosing a niche.
Yes, you need a niche and I love helping businesses find theirs, but it’s not as straightforward as it sounds. Niching is about more than just picking an industry you want to work with.
In this episode, I talk through three big mistakes I see people doing both inside our program and out in the world when it comes to niching.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
What is important to have before you commit to a niche
How the size of the businesses you work with impacts your projects and why it matters
How niching early and building your authority helps you go broad later
