E. 176: Philip Morgan on the Road to Developing True Expertise and the Risks of Becoming a Category of One

I’m thrilled to share a conversation I had recently with returning guest, Philip Morgan.

Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.

In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.

Find this episode for free on your favorite podcast player.

Tune into this episode to hear:

• The risks of creating a whole new category for yourself

• The unique challenges for service businesses versus product businesses

• The difference between positioning and differentiation, and why you need both

• Why true expertise requires balancing confidence, uncertainty, and communication

Learn more about Philip Morgan:

• Website

• Twitter: @Philip_Morgan

• The Positioning Manual for Indie Consultants

• 80/20 Agency Marketing

• The Point of View Guide

Resources:

• No BS Agencies Mastery

• The Price to Freedom Calculator™

• No BS Agency Owners Free Facebook Group

• Start reading the first chapter of my book