E. 173: Behind The Scenes: Building the No BS Mastery Program
The No BS Mastery Program is about to celebrate its three year anniversary. So, this month, I want to share some behind-the-scenes details about the origins of the program, what it took to build and grow it, and celebrate some of our wins with you.
In this episode, I share the backstory of No BS Mastery, how and why I started it, and why I decided to go all in on it.
In addition, I’ll also share some key lessons I learned in the process — insights that I know will help you if you ever consider offering a one-to-many program (e.g., a course, etc.) in a profitable way.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
What we learned the hard way about building and marketing a course
Investments that I made up front in order to figure out how to profitably sell a course
Why I completely overhauled my business, even after we had started selling the course
Key differences marketing and selling a done-for-you services and one-to-many offerings
What you need to do before creating a one-to-many service offering
The key lessons I learned and skills I had to build to transition into a new business model
