E. 153: On Selling Digital Products and Other "Passive Income" Products
It’s tempting to think you can create a digital product, sit back, and let the money roll in.
But it’s not that simple.
Selling digital products and other forms of “passive income” takes a LOT of work to get up and running. There’s nothing passive about passive income.
In this episode, I dig into the biggest misconceptions about “passive” products, what it takes to create and sell them, and what you should be doing instead if you want to make money in the short term.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
The real math behind creating and selling my online courses
How passive income marketing only gives you a snapshot of the truth about selling digital products
The time, effort, and investment that led to being able to sell courses without paying for ads
What you should be doing to bring in profit in the short term and how it benefits the long game of passive income products
Why it’s worth working with experts to level up your game, but you still need to be the special sauce in your product
