E. 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy
I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again.
So today, I want to share the top five mistakes that I see people make when they execute a Lead Product.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How giving the client too much information in the LP brief actually makes it harder to close the bigger project
Why you don't want to include any execution as part of the brief
How to make your ideas in the brief as specific as possible
Why a brief is not a proposal and you shouldn’t be using it to pitch for additional services
The importance of bringing in the client's 'why' into your brief
