E. 142: Lead Product: The Basics
One of the biggest challenges that small agencies have is closing clients on big projects.
It’s hard to get clients to pay the premium rates you want them to pay in order to deliver your highest value. And on top of that, a lot of small agency owners hate sales!
Well, have I got an idea for you.
I want to tell you about the Lead Product method.
This is a process that I implemented in my business over 10 years ago and that I have since taught thousands of people with incredible results.
All month on the podcast, we’re going to talk about Lead Products, and today I’m going to share the basics of how it works.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
The biggest reasons why free proposals end up sucking your time, energy, and resources for not enough return
The main sections of a Lead Product
How the LP saves time, builds trust in your expertise, and takes away the pressure of selling high-price projects
How the LP process delivers value your clients might not have even known they needed
Why you should never include execution in your LP
