E. 121: Word of mouth and referrals are great. Here's why they're also dangerous.
How do you get your business?
Do you get most of your business (or all of it) from word of mouth and referrals?
95% of small branding agencies I talk to say word of mouth and referrals.
They tell me that they have a steady flow of referrals and they have a great close rate on those referrals. “I've really never had to market. I've been very lucky," they say.
And it feels really good that people are sending you business and that you’re closing most of them.
But.
Can you really rely on word of mouth to keep your business going?
Today I want to talk about why referrals are one of the best places to get new business. And also why it can put your business in serious danger.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How relying on referrals leads to “piece-mealing” your income
How building your business of word of mouth can rob you of the confidence to charge what you’re worth
A client case study of what happened when a business owner got too comfortable relying on referrals and retainers
Why you have to start taking charge of your pipeline now
