E. 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)
You might not think of customer experience as marketing, but it is.
If you’re a small agency, you might not be thinking about building long-term customer loyalty. Clients come and they go.
But if they had a killer experience with you? They’re probably telling their friends. And if they had a terrible experience with you, they’re definitely telling their friends.
Today I’m sitting down with Dan Gingiss to find out why creating a memorable customer experience is part of marketing your business, and what makes an experience stand out.
Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana.
Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and also co-hosts the Experience This! podcast.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
Why it’s worth it to invest in your customer experience
Why customer experience is a key way to compete in a crowded market
How to make yourself memorable without spending a ton of money
When a gift is a gift, and when it’s really marketing
