E. 03 - Putting In Your Time, Building A Business Without Sacrificing Adventure, And Why Every Business Is A Marketing Business With Stacey Brook

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Your business can either force you into a life you don’t love. Or, it can bankroll a lifestyle that allows you to do the things you love, visit the places that excite you, and take control of your long-term goals.

On today’s episode, I’m talking to fellow New Yorker, dear friend, and boss of her business Stacey Brook. 

Stacey’s company, College Essay Advisors, helps college applicants present their most polished and intriguing selves by crafting effective college essays to get admissions to their dream schools. 

She started her business as a freelance advisor in 2004 and took it full time in 2014. She now has one full-time employee and 20 independent advisors she brings on for projects. While keeping her operation lean and efficient she’s been able to grow 50% year over year! 

I personally wouldn’t trust my kid's essay with anyone else!

Listen to the full episode to hear:

  • How Stacey sent one strategically placed email that landed her a guest article in a top publication and what she’d done to set the stage for that win

  • When to hire--and how to know which things can only be done by you... and why that's a good thing!

  • Whether SEO is still a thing in 2020, and the difference between keywords and good content

  • The real key to creating a great customer experience that most people don’t focus on

  • What you need to know if you want a successful business that makes money with no regrets

Find Show Your Business Who’s Boss on your favorite podcast player. 

Show Your Business Who's Boss is produced by Yellow House Media. Production Coordinator is Sean McMullin. This episode is edited by Marty Seefeldt. Production assistance by Kristen Runvik. Creative Direction by Steve Wasterval. Our Theme Music is Glass Prisums by Western Runners

 
Pia Silva